I’m Web Designer
Lala Hulse

I’m a designer & developer based in
beautiful Wellington, New Zealand

Learn More

About Me

Focusing on Shopify and WordPress since 2023, I specialise in accessible, component based web design and development for creators and small businesses. I bring to the table more than ten years of digital agency experience and a background in visual arts.
When I’m not pushing pixels I like to play piano, banjo, and games with my dog.

What Can I Do For You?

Shopify & WordPress Development

Let’s build you a store or blog that reflects your brand and generates traffic or sales.

Troubleshooting & Maintenance

Does your existing site have a bug that’s been driving you crazy? Let’s see if I can help.

Web & UI Design

Let me make you a friction-free, user-first website design that will look great no matter what device you use.

How can I help you?

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Portfolio

A small selection of projects that I’ve worked on as a freelancer and at agencies

Shopify store for hybrid author Rachael Herron

Shopify Store

Shopify store for author Rachael Herron with custom template for multi-format book sales
A multistep contest/quiz for a consumer-facing corporate site

Quiz app

A multistep contest/quiz app for a consumer-facing corporate site built in AEM and ES6
boring but functional, this is a reporting dashboard for approving comments on a large client site

Dashboard

Boring but functional, this is a reporting dashboard for approving comments on a large client site. Built in AEM and ES6.

Work Experience

Shopify & WordPress Design/Development
Freelance

2023-present​

Design and development of Shopify sites for small business, specialising in independent authors.

Front End Developer
Bounteous

2016-2022

Specialising in Adobe Experience Manager, launched dozens of rich interactive experiences for a variety of prominent international clients.

Front End Web Developer
Epsilon

2011-2015

Led front end development on interactive projects for large clients
including Target, Walgreens and Walmart

Web Designer
Patelco Credit Union

2010-2011​

Collaborated with marketing team to create promotional emails and landing pages for a regional financial institution

Web Developer
Open Enterprises

2007-2009​

Developed custom templates for company online magazine and standards compliant sites for proprietary brands in WordPress.